Comparison
HubSpot agency or freelancer?
What fits your business?
It is a familiar dilemma for many businesses, and there is no right or wrong answer. It depends on your type of organisation, budget, and way of working. Below I have laid everything out so you can make an informed choice.
The entire organisation needs to be paid for.
Often available on hourly rate, project basis, or a fixed retainer.
With overhead eliminated, you only pay for the quality of the Node.
The size of the organisation usually ensures enough backup capacity in unexpected situations.
Every Node is a co-owner and responsible for the result.
When do you choose a HubSpot agency?
Established names like Systony and Conversion Crew are strong choices for complex process automation in large-scale, internationally operating organisations. They have a broad team and a structured process where multiple specialists can be brought in. For an enterprise implementation spanning multiple departments and a longer timeline, an agency may well be the right route for you.
When do you choose a freelancer?
With a freelancer, you switch gears directly. It is essentially bringing a temporary team member into your organisation — but one with specific expertise and high impact. Ideal for start-ups, scale-ups, and SMEs that want to see results. Think HubSpot integrations, process automation, and internal tooling without the overhead around it.
Pack of Nodes, continuity without agency overhead
Pack of Nodes is a cooperative of experienced HubSpot specialists. Through shared ownership, every member is jointly responsible for the result. Together, driven by quality, ownership, and genuine collaboration. You have one point of contact, with an entire collective behind the scenes.
Convinced that a freelancer is the right choice? Read how I work and what you can expect from me.
View my approach →